Your Perfect Life
Royal LePage/JumptoolsNov, 2015 Launch *Goes to a "typical link" for a Toronto based user
Royal LePage was working with Environics Analytics to create new data-centric widget to feature on their site, in order to drive new leads for agents. Royal LePage had put out a RFP to see what ideas their vendors could come up with and Alaia responded with Your Perfect Life.what i did
Your Perfect Life is meant to be a lifestyle-centric search widget that allows users to "dial in" parameters for their perfect life. The widget takes the given parameters along with a provided postal code and shows users where in the city their perfect lifestyle can be found.
I was responsible for initial design concepts for Alaia's pitch. I also created supporting promotional graphics and assets for our pitch presentation. I created UI mockups for Your Perfect Life, presented our ideas to the Client and worked with our team of developers and designers to complete the UI/Visual design of Your Perfect Life
One of the hardest tasks during this project was deciding how to categorize the dense amount of data provided to us by Environics. Because we were using both psychographic and demographic data to create our lifestyle-segments we found that there were many "Prizm" segments that were close but not completely identical. Through extensive analysis and feedback with our illustration designers (Kasia Kazmierczak) we were able to boil down the ~70 segments from Environics to ~35 Royal LePage lifestyle segments.